A very short time ago, website developers and advertising consultants were advising their clients to spend their internet promotional dollars to develop a very expensive website and continue to spend money trying to drive traffic to that site in the form of pay-per-clicks, banner ads, search engine optimization and other costly marketing strategies.Now, sophisticated internet promotional consultants are taking a very different approach with a significant paradigm shift. Campaign video email is quickly becoming known as the most effective form of internet promotion. Companies are spending their advertising and marketing dollars developing strong opt-in database contacts instead and are pushing their websites out to prospects via campaign video messages.
The days of building a website and hoping people visit it are over. The new trend becomes a matter of finding qualified contacts and sending your website out to them instead in the form of an email. After all, when you really think about it, your email inbox is the most visited website every day. Who doesn't check their email?
It has become a huge business as many well-funded companies are diving into the campaign email business, with Attain Response being one of the significant players in developing streaming video, live broadcasts, and video email campaign functionality. Major, well established companies are moving their traditional marketing from TV and radio advertising and seeing the benefits of marketing via email. Just check your email today and I'm sure you'll find a number of emails with eye-catching graphics with call to actions that look like a company's website.
That's called email marketing and it works. And unlike traditional marketing methods, It's also trackable so you know what's working and what's not. This trackablility factor alone allows you to modify your marketing efforts on the fly for significant results. Adding video is the final component of a masterful campaign.
Streaming video is now at the point where most computers can handle the bandwidth for a seamless presentation. Video adds the personal touch that regular campaign email lacks. As long as a company adheres to laws regarding spam, employing this strategy of pushing your website out to your database will result in significant earnings to your company's bottom line - without spending thousands for that masterpiece website with all the bells and whistles that no one visits in the first place.
Campaign email works - and adding video to your campaign makes your message even stronger. Do you think you would get so many mails (without video) from businesses with huge marketing dollars if it didn't work? Wait until they all catch on to the power of video!